In the news today, all you see is so much negativity. Russia, inflation, drought, Covid, it never ends. There is, however, a great bright spot in our future that a lot of people don’t talk about, and that is an incredible movement among those 14 to 20 years old to become entrepreneurs.

These young men and women see different career paths for themselves that are contrary to the traditional path. They are pioneers in a new economy built around knowledge, technology, and a willingness to take a risk.

I have not seen this level of entrepreneurship in America since the 1980s. These young entrepreneurs start their first business in middle school or high school and learn how to take orders and ship, learn about customer service, learn the value that they bring to the table, and learn how to grow. They are not afraid of failure.

I know a young man that started a lawn care business in a small town when he was 16. His first real big job came that year as the contract for the parks in his town came up for bid, and he got it! He quickly had to hire four guys to help because he could not do it on his own. He found out his friends did not work as hard as he did, and he had to let them go. He then hired four adults to work for him, and he was able to fulfill the contract and kept it through college. That business paid his way through college, and when he left college, he had no debt and nine full-time employees for his company. 

I see this all the time. Not only are they go-getters, but they are socially conscience as well. They care very much about their communities and the culture they are creating. It is fascinating to see this shift in our culture. Remember, I grew up in the 60s. Things were a little different then.

I also see that they are connected to each other and owners of all ages and backgrounds. Information and a passion for success are what connects them to other owners. They are able to make friends and grow through all manner of social media. They use it like we used the telephone and mail a long time ago.

They view their market as not just their town, or even our nation, but potentially the whole world. They understand that FedEx and others go everywhere. They understand that online ordering combined with a worldwide delivery service can allow a business to ship all over the world from their house. A lot of them see themselves owning several businesses over their lifetimes and are comfortable with the change that creates.

The thing is that they go to businesses and industries that they like and where there is a need. One of these is plumbing! Everyone needs a plumber; most are backed up. There is a huge need for them, and they make a great income. We are seeing a lot of younger people going into the trades to start their own business or buy one from a retiring owner. What a great way to go through your twenties -as a business owner. So, there isn’t one area in particular. I see this in every area, and it excites me. 

I know that our future is in good hands with these young leaders of tomorrow. Our nation has incredible upward potential in this upcoming generation, and I am thankful for them.

If you don’t see it, come to some of our local events and see who is there. Or go to local markets and see who is active in them. Just look around with open eyes, and you will be surprised.

God bless,

Todd Rausch